CHA’FI


Ch’afi is an Ethiopian coffee shop that offers a rich, authentic experience rooted in Ethiopian culture while focusing on community. Inspired by traditional Ethiopian coffee ceremonies, Ch’afi blends cultural heritage with ethical practices. Designed for coffee and culture lovers seeking both quality and meaning. 

The goal of this project is to bridge cultures and introduce Philadelphian customers to the beauty of Ethiopian coffee rituals. By partnering with ethical suppliers and prioritizing bringing together people within the Philadelphia Community, Ch’afi addresses the need for personal connection. It is a café that’s about more than coffee, it’s about unity and promoting positive interactions. 

 Semester: Fall 2024
 Course: Advanced Graphic Design
 Software Used: Adobe Photoshop, Adobe Illustrator,   Adobe InDesign
 Instructor: Nathan Young

Case Study: 


BILLBOARD


LOGO ROUGHS

LOGO FINALS & MARK

STYLE TILE

IDENTIFICATION SIGN

SOCIAL  MEDIA  POSTS

SUBWAY ADVERT.

POSTER

STREET ADVERT.

METAL CUP

TO-GO  BAGS

A-FRAME  SIGN

WEBSITE  LANDING  PAGE

MOBILE  MENU

STAND-UP  MENU

MATCHBOX

MISC.
COFFEE  CUP

CUP  SLEEVE


COFFE E  CUP  CARRIER


COFFEE BAGS




STOREFRONT  DECAL

COASTERS

PAPER  MENU

BRAND  GUIDE

INTERIOR  ADVERT.

CLOTH   NAPKIN