TERRA
This is TERRA, in this project, I developed a brand system for a specialty beverage. This brand is inspired by ancient Aztec culture and centered around a traditional drink known as xocolatl. Since the Aztecs are considered the originators of hot chocolate, their history and rituals around cacao became the base for the brand’s identity, story, and visual direction. Terra goal for me was to create an experience that feels grounded, intentional, and connected to its origins, while still being approachable for a modern audience.
All of the design elements used throughout this project are from and based off of traditional Aztec art. All of the patterns used for each flavor and their respective colors were inspired by actual patterns found on ancient objects.
All of the design elements used throughout this project are from and based off of traditional Aztec art. All of the patterns used for each flavor and their respective colors were inspired by actual patterns found on ancient objects.
Software Used: Adobe Photoshop, Adobe Illustrator
Instructor: Mitch Wiesen